Faith for Liberation
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Objective
Within Faith In Action’s national network, the LA RED campaign focused on protecting the rights of undocumented people and developing the next generation of immigrant organizers.
They brought us in to spearhead a complete campaign rebrand – including a new name.
Services
Brand Strategy
Organization Renaming
Visual Identity Development
Brand Application & Design
Faith for liberation
BELIEVE
We believed in a world of collective liberation and justice for all immigrants, and that faith can be a powerful force of resistance against dehumanization.
MAKE
By developing the new and inclusive name “Faith For Liberation”, we revitalized the campaign’s story and provided a suite of design assets – taking inspiration from stained glass windows that have a presence across multiple religious traditions.
CHANGE
Paired with a comprehensive branding guide, we ultimately produced a bold, vibrant campaign identity that brought the campaign’s vision to life of a world where immigrants can move comfortably and freely, with dignity and respect.
Projects
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