GUCCI Changemakers

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Objective

Since 2019, Gucci Changemakers North America has invested more than $6.5 million in community funding and scholarship programs. They need a beautiful, impactful way to announce the  most recent chapters.

Services

Video Production
Talent Management

Gucci Changemakers

2024 Campaign Video

BELIEVE

Gucci Changemakers focuses on increasing inclusion and diversity within the fashion industry, so we knew the same attention to diverse and upcoming talent had to be applied to the production of any relevant assets.

MAKE

For the last two years, we have produced films announcing each new chapter of Gucci Changemakers funding. In 2022 we partnered with director Bon Duke, cinematographer Zoe Simone Yi, spoken word artist Earl Thomason; and in 2023 we brought in multi-hyphenate creator Zen Pace to tell the story.

CHANGE

These films have garnered international press attention and thousands of views within hours of launch, and have contributed to the overall storytelling of Gucci Changemakers’ support of over 50 students and 40 organizations through over $4.7 million in grant funding.

Behind the Scenes
Behind the Scenes
Behind the Scenes
Behind the Scenes
The O.G. Experience

Projects

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