
The O.G. Experience
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Objective
HBO wanted to drive awareness and attention for the premiere of their original film O.G., a drama starring Jeffrey Wright, depicting the final weeks of a prison sentence.
Services
Experiential Strategy
Programming
Creative Ideation
Artist Curation
Talent Engagement
Event Production
The O.G. Experience


BELIEVE
We believed that vast and rich human potential, artistic or otherwise, is wasted when 2.3 million people live behind bars – and the film presented a strong opportunity to highlight the humanity of those imprisoned within an oppressive system.
MAKE
We curated and produced the first exhibit in the country that showcased the work of exclusively formerly incarcerated artists, sharing stories of individuals affected by the penal system. The space also hosted private events where individuals connected to criminal legal work discussed truth, reconciliation, and community impact.


CHANGE
The exhibition hosted over 5,000 visitors and earned media from Paper, New York Magazine, and PIX11 among others, and reached over 25 million people on social media. It was awarded a silver Clio Award for Experiential Events.







Projects
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