THE O.G. EXPERIENCE

The O.G. Experience

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hbo

Objective

HBO wanted to drive awareness and attention for the premiere of their original film O.G., a drama starring Jeffrey Wright, depicting the final weeks of a prison sentence.

Services

Experiential Strategy
Programming
Creative Ideation
Artist Curation
Talent Engagement
Event Production

hbo

The O.G. Experience

The O.G. Experience featured 4 nights of curated programming featuring celebrities and activists.

BELIEVE

We believed that vast and rich human potential, artistic or otherwise, is wasted when 2.3 million people live behind bars – and the film presented a strong opportunity to highlight the humanity of those imprisoned within an oppressive system.

MAKE

We curated and produced the first exhibit in the country that showcased the work of exclusively formerly incarcerated artists, sharing stories of individuals affected by the penal system. The space also hosted private events where individuals connected to criminal legal work discussed truth, reconciliation, and community impact.

CHANGE

The exhibition hosted over 5,000 visitors and earned media from Paper, New York Magazine, and PIX11 among others, and reached over 25 million people on social media. It was awarded a silver Clio Award for Experiential Events.

The O.G. Experience welcomed over 5,000 visitors
Artist Brandan ‘BMike’ Odums experiencing an immersive installation
The O.G.
Visitors viewing artist Jesse Krimes’ piece Apokaluptein: 16389067
Artist Jaiquan Fayson in front of his work
Ebony Underwood
Liza Jessie Peterson
Heat Initiative

Projects

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